Chatbots and virtual assistants offer real-time support, answering queries and resolving issues swiftly, which improves overall satisfaction. AI-driven insights help retailers optimize product placements and marketing strategies, making it easier for customers to find what they need. Additionally, AI enhances the checkout process with features like automated payment and fraud detection, reducing friction and ensuring security. By analyzing feedback and behavior, AI also helps retailers continually refine their offerings and customer service approaches.